List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 | Assess scene and organisation requirements | 1.1 | Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence |
| 1.2 | Control media access to personnel/volunteers/victims/casualties |
| 1.3 | Assess operational responsibilities and provision of information to media |
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2 | Develop media strategy | 2.1 | Use media plan to form the media strategy |
| 2.2 | Allocate media briefing area with required resources, where possible |
| 2.3 | Gain approval for information releases, where appropriate |
| 2.4 | Make arrangements to meet media requirements according to incident characteristics and current developments |
| 2.5 | Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest |
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3 | Brief media | 3.1 | Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident |
| 3.2 | Change media strategy at any time to suit operational demands and level of incident |
| 3.3 | Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements |
| 3.4 | Provide media personnel and VIP with personal protective equipment (PPE), where appropriate |
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4 | Provide information to media | 4.1 | Follow organisational protocols when liaising with the media |
| 4.2 | Provide organisational media representatives with current developments of incident, where appropriate |
| 4.3 | Schedule interview and photo opportunities to provide information, where appropriate |
| 4.4 | Consult with other organisations at the incident to ensure a consistent presentation of information to the media |
| 4.5 | Monitor social media response to the crisis |
| 4.6 | Adapt media management in response to social media |
| 4.7 | Maintain accurate records of media enquiries and interviews |
| 4.8 | Maintain a two-way communication process between organisation and media |
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5 | Promote the organisation via the media | 5.1 | Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile |
| 5.2 | Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident |
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6 | Control hazards associated with media coverage | 6.1 | Identify hazards in work environment |
| 6.2 | Assess the risks arising from those hazards |
| 6.3 | Implement measures to control those risks in line with procedures and duty of care |
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7 | Respond to problems | 7.1 | Identify possible problems in equipment or process |
| 7.2 | Determine problems needing action |
| 7.3 | Determine possible fault causes |
| 7.4 | Rectify problem using appropriate solution within area of responsibility |
| 7.5 | Follow through items initiated until final resolution has occurred |
| 7.6 | Report problems outside area of responsibility to designated person |
Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria and include the ability to:
develop, implement and amend media strategy appropriate to incident conditions and organisation protocols
provide briefings to organisation media representatives, media personnel and other agencies who are at the incident site
coordinate and arrange on-site access, interviews and provision of personal protective equipment (PPE), where required
communicate effectively and professionally with media on behalf of the organisation
maintain records and documentation
identify and control hazards and risks
identify problems and take appropriate action.
Evidence must be provided that demonstrates knowledge of:
regulatory framework and specific compliance requirements that apply to the organisation
organisational procedures, including those covering:
safety, hazards and hazard control
incident, fire and accident
environmental protection
risk assessment/risk management
relevant facility fire management and safety systems
communication systems
emergency response plans
release of information to external bodies
techniques and protocols for dealing with the media
strategies for managing information flow to different types of media (traditional/digital)
sources of key operational information about an incident.
Competency must be achieved before performing this work unsupervised. Therefore this unit will typically be assessed off the job. Where assessment is undertaken on the job, appropriate supervision and safety precautions must be provided.
The unit should be assessed holistically and the judgement of competence based on a holistic assessment of the evidence.
The collection of performance evidence:
should provide evidence of the ability to perform over the range of situations which might be expected to be encountered, including typical disruptions to normal, smooth work conditions
must include carrying out simulated media briefings for a simulated incident, the use of appropriate tools, equipment and safety gear requiring demonstration of preparation, operation, completion and responding to problems
may use industry-based simulation particularly where safety, lack of opportunity or significant cost is an issue.
Off-the-job assessment must sufficiently reflect realistic operational workplace conditions that cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.
Assessment in a simulated environment should use evidence collected from one or more of:
walk-throughs
demonstration of skills
industry-based case studies/scenarios
‘what ifs’.
Knowledge evidence may be collected concurrently with performance evidence (provided a record is kept) or through an independent process, such as workbooks, written assessments or interviews (provided a record is kept).
Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.
Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.
Foundation skills are integral to competent performance of the unit and should not be assessed separately.
Assessors must satisfy the assessor competency requirements that are in place at the time of the assessment as set by the VET regulator.
In addition, the assessor or anyone acting in subject matter expert role in assessment must demonstrate both technical competency and currency. If the assessor cannot demonstrate technical competency and currency they must assess with a subject matter expert who does meet these requirements.
Technical competence can be demonstrated through one or more of:
relevant VET or other qualification/Statement of Attainment
appropriate workplace experience undertaking the type of work being assessed under routine and non-routine conditions
appropriate workplace experience supervising/evaluating the type of work being assessed under routine and non-routine conditions
Currency can be demonstrated through one or more of:
being currently employed undertaking the type of work being assessed
being employed by the organisation undertaking the type of work being assessed and having maintained currency in accordance with that organisation’s policies and procedures
having consulted/had contact with an organisation undertaking the type of work being assessed within the last twelve months, the consultation/contact being related to assessment
conducting on-the-job training/assessments of the type of work being assessed
being an active member of a relevant professional body and participating in activities relevant to the assessment of this type of work